Abigail Freeman, Founder:  Abigail has worked with governments, universities, creative technology startups and some of the world's leading innovation foundations to design behaviour change interventions for the best of 12 years. Most recently as CMO of the venture-backed We Are Pop Up, she was fortunate enough to work with 100s of creative retailers forging the future of the high street. She believes in the power of mindsets, collaboration and what humans can achieve aided by technology. Whilst gaining an MSc in Organisational and Business Psychology from UCL, Abigail founded the Mindset Company to help teams and individuals navigate the future of work and have a positive impact.


T: +44 7779 301493

E: hello@themindset.co


Cover page: Isabelle Chapuis and Alexis Pichot

About page: Christian McLeod. http://cmcleod.com/galleries/land/ 

This page: Kat Westerman. @katwesterman